To get to grips with Deals you first need to understand Facebook Places. Facebook Places provide a proximity for a businesses corporal shop, store or outlet locations. The idea being to encourage your customers or clients to share the fact they've visited your enterprise by "checking in" to your Place. When a Facebook user checks into your Place, these check-in stories can generate additional exposure for your enterprise by utlising the viral aspect and reach of the worlds largest collective network. This is achieved by stories / updates appearing in friends' News Feeds, extending your brand's reach to new customers. Facebook Places are currently free to set up and are a great additional way to promote on Facebook.
Facebook Deals
Facebook.com
Deals are an extension of Places and are essentially a marketing mechanism to repaymen customers for 'checking-in' and spreading the word about your location, brand and offer. Deals connect enterprise with Facebook users and can increase corporal traffic to your shop or outlet. Essentially, upon 'checking-in' a user would receive an offer on their handset that they would then show a member of staff/cashier to receive the benefits.
Deals can allow you to set up offers to write back buyer loyalty for visiting your business. There are currently four types of Deal available and best of all Facebook are currently allowing these to be setup for free. Deals can work for all sizes of enterprise from particular boutique shops right straight through to multi-national brands with hundreds of locations. To summarise the advantages of Deals:
- Engage customers and grow your business
- repaymen loyal customers with special offers
- Build critical relationships with influential audiences
- The median Facebook user has 130 friends and when checking in and getting a deal the message is spread
- Over 200 million worldwide users use Facebook on their mobile devices
The four dissimilar types of Facebook Deals
Individual Deals
For one off or particular deals, this is the excellent option. This can be a tactic to reach both existing and new customers. It could be a product or service launch, a one of gift or a reduction code for example.
Loyalty Deals
If your finding to repaymen buyer loyalty or encourage return visits a loyalty deal would be more suitable. These deals may be claimed by customers after a unavoidable estimate of check-ins. A bit like the stamped cards you get at coffee shops, upon visiting and checking a on a estimate of occasions (defined by you - in the middle of 2 and 20 times) the buyer would receive their deal.
Friend Deals
If your finding to generate even additional exposure for each check-in then Friend deals might be the best option. If your store or eatery is often frequented by groups of population then this could be ideal. The functionality of Friend deals is very similar to private deals but to gain a repaymen a user must tag a estimate friends in the deal. For example, if you go out for a meal with 4 friends and you tag them in your check-in you could potentially receive a deal. These deals can build even more exposure for your enterprise because in order to claim your deal, your customers need to introduce what you have to offer to their friends and family.
Charity Deals
Does your enterprise have a charitable side? Why not make a donation when a Facebook user checks-in. It's a great way for you to give back to the community but be aware that you will have to carry on the donation process.
Deals are a great way of promoting straight through Facebook and should/will be considered by many major clubs in the arrival months.
Facebook Deals/Places For Digital Marketing
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