Where have You been?
Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot communal networking site that seems to be practically in any place today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.
Facebook.com
It is called "Facebook" and over 175 million population are active on this site.
Ok- I know that you may be asking," A Law about Facebook?" Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of communal media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.
It is the same for Facebook.
Lets cover them briefly:
1) The Law of Visibility on Facebook.
You Must be descriptive on Facebook of you are going to get your message out. You must spend time on Facebook and get to know people. You must put yourself together a "Facebook blueprint" and work it. How many hours a week are you going to be seen on Fb? How many times are you going to befriend man this week? How many times are you going to upload photos this week? All of these things put you in the 'Visibility Zone" on Facebook, and on the radar as far as population on Facebook. Be Seen and be There on a daily basis.
2) The Law of the remarkable Facebook Profile.
Why would population want to get to know you? One of the first things they check out is your Facebook profile. What does it say- but great yet- what does it Do? Does it make population keen and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?
Powerful Facebook profiles are Not based on what is said in your profile- but what it Does.
Does it direct them to Do something? Does it tell them you are man they Must know? Or man that has a nice photograph and a nice profile- with no magnetism? Put yourself Out There and tell the world Why they need you as a friend, and get them to take performance towards You.
3) The Law of the Facebook Wall.
You Must use your Wall to shop or message. Many folks regard their Wall as a transportation utility like email. It is not that. You already have a Facebook email. The Wall is for you to Build- Brick By Brick- Message By Message- Note By Note- Video By Video- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don't stare at the wall- Climb The Sucker and make your message the Peak of the page- and keep yourself out there with the Wall. And write back the messages on your Wall. Thank population for sharing with you their visit or message. This will show up on Their wall. This will set you apart from most on Facebook. The Wall is simply a Billboard of what you are doing and your friends are doing on Facebook. Use it often and wisely.
4) The Law of Your Facebook Network.
You are part of a local Facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 population in my network that I could potentially Meet Live in a local place and get to know them and join together with them. You have local folks as well. Where do you find your network?
Click on "settings" and then click on "network." You will find it there. This is a Gold Mine of population in your local area to join together and design new trust bridges that may lead to business down the road.
5) The Law of the Facebook Notifications.
This is an overlooked and rarely talked about utility. Notifications are part of your "Facebook email system." Go to "email" at the top of your Facebook profile page, and then click on "notifications."This is list of who is reasoning about you, talking about you, along with you in tags, and ordinarily is pointing to you. This is a Gold Mine of population that have Proven they are behind you and willing to make you a part of their Facebook experience. Pay attentiveness to the Facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Comprise them as well on your tags and other performance on Facebook. The notifications are Gold and is a prospecting Vault of Leads. And make sure you stay related to them.
6) The Law of Facebook Link Love.
The Link application on Facebook is a Hot commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a Live link. Send out other people's Link and givem some Love. Do Not just send out your own links. Let others do that. Find keen links of others and send them out.
Why? Exposure for you. You will be given prestige for the link. population Love link love. If you send out a Lot of other people's links on Facebook, they will start sending out Your links. Been there done that.
7) The Law of Facebook Groups.
Join groups. Join a Lot of Groups. Start your Own groups. The join More groups. Why? Here are a few reasons: Exposure. Association to other Group members. Authority. Start your own and be a Leader. Growth Your Reach.Groups enlarge your reach into Facebook. Multiplied Prospects. There are more population in a group - then on a profile page.
Duh. Build a list in your own group and then you can come to be an admin and email messages to them. Make them messages of Value and interest.
8) The Law of Facebook Events.
Attend events. Attend more Events. And then attend many More events. Why? It allows you to leave a message on the events page wall, and originate exposure. I attend at least 2 Facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under "Upcoming"-these are the events that are upcoming. There is one unique twist: You have birthdays under the "upcoming" tag- and you can send presents to folks. This will get their attentiveness as it shows up on their wall and the news feed as well. Attend as many events as you can. Make them worth your while- learn and grow from them. But'always leave a Rsvp message about attending or not- with an encouraging message. This will show your professionalism, and caring.
Event Up! This will do you well on Facebook. Put the term "events" in the hunt box, and it will find every event that is going on in your network of friends. It is a Gold Mine of new possibilties of business. come to be a expert of events!
9) The Law of Facebook Multimedia- Videos and Photos.
People Love photos and videos. They are the most looked at and watched pages on Facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the Facebook news feed, but also will allow you to "tag" others on these. This means that you can pick out population you have befriended and let them know you are reasoning of them. And when you tag someone- it shows up on Their wall. Not isn't That cool? It is called Exposure!
10) The Law of the Facebook News Feed.
This is the big kahuna of Exposure on Facebook. This gets you out to All of your friends and creates a heavy exposure car that can keep your brand in front and recognized. You also will be many times on the "featured" part of the new news feed on the right. This gives you Huge exposure. Anything you do, like change your status, upload a video, write and publish a note, or just commentary on someone else person's message on the Facebook news feed- it Shows Up in the news Feed. Be seen- and be seen often if you are trying to brand yourself on Facebook.
Yes, you need to design relationships, and build community. But if you are going to shop on Facebook-then you need to at least get a guideline of what and how to do it. The 10 communal Media Laws of Facebook hopefully gave you some idea in your communal media marketing.
blessings...Doug Firebaugh
group Media Marketing - The 10 group Media Laws of Facebook
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