What is the value of Facebook over Twitter? Is there a difference? When do you use one or the other or both? The extreme decision about which collective network to use lies with your business culture, goals and target customer. Nonetheless, it's important to recognize that you cannot select "none of the above" if you want to survive the new digital economy. Therefore, the query is which do we select and how do we begin?
This article will help you begin to distinguish between the value of Facebook for business and the value of Twitter for business.
Facebook.com
It helps to understand the evolution of these two platforms to get an idea of what works best for each. Facebook began as a collective networking tool for college students. Launched in 2004 in response to MySpace (which associated young people together throughout their high school years), Facebook targeted the student entering a college campus. In the early days, it was a highly collective network, similar to MySpace.
Twitter, on the other hand, began as a way for people to enumerate fast and in short bites. The founders had no idea that the platform would take off the way it did. Begun as a way to plainly say to fellow workers, friends and colleagues what was on your mind at any given moment, Twitter soon became a noteworthy transportation tool.
Knowing how the two platforms began helps you understand the strengths of each and how you might best capitalize on those strengths.
Both Facebook and Twitter effectively target the people of 35 and younger. Facebook, however, currently boosts a necessary rise in the estimate of boomers using the platform. As far as consumer use goes, however, for business to consumer (B2C) purchases, the demographics are similar. Both attract mid-to-older players, with higher schooling and income.
Value of Facebook to Business:
• Primarily a collective site. On Facebook, you can share as much or as slight personal data as you'd like. You can post photos of yourself and your house or of your business and employees. Facebook gives you an opening to create a personal as well as pro profile of who you are. people learn more about you as a person. In sales we talk about the know, like, and trust factor before a sale is made. Businesses that focus on other businesses (B2B) as clients understand this factor. Facebook gives you a great opening to let down some barriers and help your business customer learn more about you.
• Versatility. Facebook allows you to set up a personal profile, a pro profile, a business page or a fan page. You have all kinds of choices for putting yourself and your business in front of your customers. people like to feel part of a business. You can enable that by setting up a fan page for your business or for a unique stock that you offer.
• Facebook ads. For business, Facebook gives you the opening to buy a pay-for-click ad to target a unique niche.
Value of Twitter
• Speed and real time. Twitter's biggest vigor is its speed. When you Tweet something, it goes out to masses of people immediately and in the moment. That is why it has become the world's roving reporter. When things happen around the world, Tweets start pouring in. To get a message out swiftly to lots of people, Twitter reigns king.
• Information and Research. On Twitter, you get fast data and links to blogs all the time. If you are enchanting about what is happening in your industry, Twitter will keep you up-to-date quickly. If you're enchanting about what people are saying about your industry or your business, Twitter will tell you.
• Versatility of response. Both Facebook and Twitter give you a versatility of response. You can respond to the entire people in Twitterville when you post a Tweet. On Facebook, your status updates go to all your friends. people can see what you are up to or what is going on in your life all at once. Both Twitter and Facebook give you the choice to send a underground message that goes directly to that person. On Twitter, however, messages are more collective than they are on Facebook. Wall posts on Facebook go to all your friends and all the friends whose wall you posted on.
There are many more value differences between Twitter, Facebook and the other collective networks. Ultimately, you must look at each platform and determine how you can create a collective media strategy for your business.
Facebook Vs Twitter in business
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